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Keywords: Interpersonal identification
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Journal Articles
Overcoming over-identification: The power of organizational prestige in optimizing sales performance
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (3): 258–270.
Published: 18 March 2019
...Valter Afonso Vieira; Juliano Domingues da Silva; Colin Gabler Purpose The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether or not that relationship changes direction based on levels organizational...
