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Keywords: Interpretive Structural Modeling
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–27.
Published: 27 July 2026
.../approach An extensive literature review and a survey of experts identified the barriers to EFP adoption. Total Interpretive Structural Modeling (TISM) and Matrice d'Impacts Croisés Multiplication Appliquée à un Classement (MICMAC) were used to identify the interlaced relationships between these barriers...
Includes: Supplementary data
