... Measurement items are adapted from existing scales found in the marketing literature. Academic colleagues reviewed the items for face validity and readability. The scales are evaluated for reliability, convergent validity, and discriminant validity using data collected in a survey of Iran Khodro's prospective...

... analysis Iran Russia China United Kingdom The paper first reviews the pertinent literature in order to provide further understanding regarding the dimensions of relationship quality, and particularly those used in the primary research process. Second, the research approach and methodology...