Keywords: Italy
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Journal Articles
Marketing Intelligence & Planning (2012) 30 (7): 700–716.
Published: 19 October 2012
... of geographically centered brands. © Emerald Group Publishing Limited 2012 Italy Small to medium‐sized enterprises Relationship marketing Supply chain management Organizational structure Consortium marketing Branding Fashion Interfirm cooperation Design Case study Consortium...
Journal Articles
Marketing Intelligence & Planning (2011) 29 (3): 319–336.
Published: 10 May 2011
... market leaders. Design/methodology/approach Research was conducted at the 53rd International Art Biennale in Venice, Italy, in June 2009. Underpinned by a constructivist approach, qualitative data were collected via participant observation, illustrative photography and semi‐structured interviews...

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