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Keywords: Italy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 700–716.
Published: 19 October 2012
... of geographically centered brands. © Emerald Group Publishing Limited 2012 Italy Small to medium‐sized enterprises Relationship marketing Supply chain management Organizational structure Consortium marketing Branding Fashion Interfirm cooperation Design Case study Consortium...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (3): 319–336.
Published: 10 May 2011
... market leaders. Design/methodology/approach Research was conducted at the 53rd International Art Biennale in Venice, Italy, in June 2009. Underpinned by a constructivist approach, qualitative data were collected via participant observation, illustrative photography and semi‐structured interviews...
