Keywords: Job performance
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2020) 38 (4): 433–448.
Published: 03 January 2020
...., 2018 ; Wang and Miao, 2015). However, we believe the two factors operate simultaneously in job performance. Adopting an MO approach is fundamental if market knowledge is to be garnered; enabling companies to better meet current consumer needs and stay a step ahead of the competition when it comes...
Journal Articles
Marketing Intelligence & Planning (2018) 36 (1): 124–137.
Published: 12 December 2017
...’ job performance, the purpose of this paper is to investigate the configurational roles of PsyCap and MarCap in marketers’ job performance. Design/methodology/approach Using a survey data set collected from 472 marketers in Ho Chi Minh City, Vietnam, the study tested the net effects of PsyCap...

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