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Keywords: Jordan
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Journal Articles
Internal marketing and service quality in restaurants
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 304–336.
Published: 14 June 2013
...Mamoun N. Akroush; Amjad A. Abu‐ElSamen; Ghazi A. Samawi; Abdelhadi L. Odetallah Purpose The purpose of this paper is to examine an empirical model of internal marketing (IM) and internal service quality (ISQ) in tourism restaurants operating in Jordan. Design/methodology/approach A structured...
Journal Articles
Barriers to internationalisation in SMEs: evidence from Jordan
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 188–211.
Published: 23 March 2012
... analysis to regression analysis. Findings The results show that economic/political‐legal and governmental barriers, financial and information barriers have a significant negative relationship with the export performance of SMEs in Jordan. Also, the results show that exporters and non‐exporters...
