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Keywords: Kenya
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 632–642.
Published: 25 September 2007
... segmentation Distribution management Kenya It is generally agreed that about 80 per cent of all data in current use, in virtually all fields of human endeavour, contains some spatial element or dimension. Traditional information systems for decision support, commonly referred to as management...
