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Keywords: Knowledge
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 74–90.
Published: 10 June 2020
...Denni Arli; Patrick van Esch; Marat Bakpayev; Andrea Laurence Purpose In this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions are the main factors contributing to consumers' trust...
