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Keywords: Knowledge‐based systems
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Journal Articles
“Ba” as a determinant of salesforce effectiveness: an empirical assessment of the applicability of the Nonaka‐Takeuchi model to the management of the selling function
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (3): 188–199.
Published: 01 June 2001
... with the Nonaka/Takeuchi cycle (externalisation, socialisation, internalisation and combination) exerted a significant impact on one or more key dimensions of salesforce management. © MCB UP Limited 2001 Salesforce Knowledge management Knowledge‐based systems Sales management Conventional...
Journal Articles
Knowledge‐based modelling for strategic decisions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (4): 24–28.
Published: 01 July 1996
...Bruce Curry Offers a response to recent criticisms of the use of expert systems in marketing. While noting the criticisms, argues that there is still some potential value in the approach because expert systems or, more appropriately, knowledge‐based systems offer the possibility of modelling...
Journal Articles
A hybrid system for strategic marketing planning
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 5–12.
Published: 01 December 1995
... an appropriate strategy. This five‐force model provides a structured analysis in assessing competitive threats. These threats are classified by Porter as: © MCB UP Limited 1995 Decision‐support systems Expert systems Knowledge‐based systems Marketing Marketing planning Strategic marketing...
Journal Articles
Intelligent marketing information systems:: computerized intelligence for marketing decision making
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (2): 4–13.
Published: 01 March 1995
... of the proposed IMkIS and the manner in which they interact with one another. The library and database components reflect the framework discussed in the preceding section. © MCB UP Limited 1995 Knowledge‐based systems Marketing information Marketing strategy The presence of international...
