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1-8 of 8
Keywords: Knowledge management
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1522–1540.
Published: 15 October 2024
... in their companies. Competitive intelligence Knowledge acquisition from social media Absorptive capacity Marketing intelligence Knowledge management High-tech companies Knowledge-sensitive companies such as high-tech companies require effective knowledge management for a competitive edge (Aslam...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (3): 269–292.
Published: 29 April 2014
... relationships the self has with others, serves as the underpinning for ethics of care (Lantos, 2002). Caring relationships increase “giving” momentum in individuals. © Emerald Group Publishing Limited 2014 Knowledge management Competitive analysis Although shipping industry in Vietnam has...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 421–442.
Published: 14 June 2013
... Limited 2013 Service industries Knowledge transfer Knowledge management Consumer behaviour Case studies The idea that knowledge is the most valuable asset retained by an organisation and is a basis for value creation and sustainable competitive advantage has been a commonly held view...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (3): 271–295.
Published: 15 May 2007
... (questions in Table III). Knowledge management Skills Abilities Education Marketing management A closely related debate addresses the usefulness of marketing education as an important vehicle for the dissemination of academic marketing knowledge. A second recent special issue of Marketing...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 233–244.
Published: 01 April 2006
.... Marketing information Education Knowledge management Communication technologies … a working knowledge of both traditional and new information sources, technologies, and data‐gathering methods and the ability to apply this knowledge to solve practical problems and gain new knowledge (p. 244...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 403–416.
Published: 01 June 2005
... is the first to suggest mapping between knowledge‐acquisition research and marketing problem domains. © Emerald Group Publishing Limited 2005 Marketing planning Experts Knowledge management Information systems One knowledge acquisition researcher (Grabowski, 1988) designed an experiment...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (3): 284–296.
Published: 01 May 2004
... technology. © Emerald Group Publishing Limited 2004 Marketing management Internet Electronic commerce Relationship marketing Knowledge management It is still too early to judge the quality of much that has been written about the impact of the Internet on business. However...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (4): 166–174.
Published: 01 August 2000
... resource. They believe in managing their intellectual resources and capabilities in order to become and remain competitive. To this end, knowledge management (KM) has become a fundamental concept for those interested in the ever‐changing events of the business world. Organizations invest heavily...
