Keywords: Knowledge transfer
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Journal Articles
Marketing Intelligence & Planning (2025) 43 (4): 683–703.
Published: 05 December 2024
...Thac Dang-Van; Ninh Nguyen; Simon Pervan; Hoang Viet Nguyen; Muhammad Abid Saleem Purpose This study investigates how rational, coercive and emotional influence tactics affect key factors in managing relationships between marketing channel members, i.e. knowledge transfer, relational capital...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2007) 25 (3): 203–216.
Published: 15 May 2007
.../approach Key contemporary trends and approaches to strategy are identified in the literature, and used as the basis for discussion of the possibility of productive knowledge transfer between the two fields. Findings Comparisons of the conventional (linear, rationalistic, analytical) planning approach...

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