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Keywords: Knowledge-based view of firm
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (6): 724–739.
Published: 01 September 2017
... Attribution theory Knowledge-based view of firm Researchers exalt knowledge as essential to superior performance (Spender and Grant, 1996). Grounded in a knowledge-based view (KBV, hereafter) of the firm, this perspective has inspired research in strategy (Menon and Pfeffer, 2003) and marketing (e.g...
