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Keywords: LDA analysis
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Journal Articles
Unlocking the potential of metaverse: a bibliometric and topic modelling approach of key drivers and barriers
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 15 May 2026
... of author’s knowledge, this is the first study that combines bibliometric and topic modelling techniques to analyse the state of research on the drivers and barriers of the metaverse. Drivers Barriers Metaverse Bibliometric analysis LDA analysis Topic modelling Figure 1 Flow chart (PRISMA...
Journal Articles
Marketing insights from sentiment distribution of high-tech products using DistilBERT
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1162–1179.
Published: 18 February 2025
... be especially valuable for better strategic decision-making in marketing. Wireless earphones Online consumer reviews Sentiment analysis Sentiment distribution LDA analysis However, the increase in OCRs for high-tech products brings certain challenges. First, distortions in sentiment analysis...
