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Keywords: Labelling
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (1): 59–69.
Published: 09 February 2010
...Marguerite Moore; Jason M. Carpenter Purpose The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors among purchasers of private label apparel across the five top US private...
