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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (5): 15–16.
Published: 01 May 1990
...Michael Simmons The book under review covers the rise and fall of a well‐known American Law firm. Successful marketing must be backed up by a product or service which is adequately delivered by an ethically and respectably managed organisation. Ethics Lawyers Marketing PROFESSIONAL PRACTICE...
