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1-6 of 6
Keywords: Learning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 707–732.
Published: 03 August 2015
...David Crick; James Crick Purpose – The purpose of this paper is to investigate how decision making and learning are related to marketing planning among owner/managers with lifestyle in comparison to growth-oriented objectives in the New Zealand wine industry. Design/methodology/approach...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 324–338.
Published: 04 May 2012
...Ashraf M. Attia; Earl D. Honeycutt, Jr Purpose The purpose of this article is to improve the sales training process by gaining a deeper understanding of the first two levels – reaction and learning. Design/methodology/approach A total of 79 sales supervisors of a US firm operating in Egypt...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (4): 360–376.
Published: 19 June 2007
... orientation is also a predictor of internet utilization. Learning orientation facilitates perceived usefulness and perceived ease of use of the internet by internationalizing firms, and hence its utilization. Research limitations/implications Further research is needed to investigate other antecedents...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 218–232.
Published: 01 April 2006
.... Findings The interpretive qualitative results of the study indicated a very high student acceptance of drama as an educational experience, a widely held view that even though it was drama it had actually enhanced the realism of the learning experience, a greater appreciation of the array and complexity...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 202–217.
Published: 01 April 2006
... should take possession of a pedagogic framework based on the concept of situated learning, where full account is taken of the experiential and social basis of knowledge. The paper goes on to outline some approaches based on the idea of situated learning, indicating how they might be best used...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (4): 23–35.
Published: 01 April 1992
...William D. Giles; Rob Lewis How can managers start to change the beliefs and direction of a large organization? What is the role which team learning tools can play in making such changes possible? Illustrates the difficulties in implementing a market strategy for the introduction of ISDN‐Integrated...
