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Keywords: Leeds Permanent Building Society
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (6): 8–11.
Published: 01 July 1994
...James Bates Details how a leading financial institution in the UK developed a£15 million relational database from scratch. Roger Ivey, head of Direct Marketing at the Leeds Permanent Building Society, had the task of bringing together a dozen previously unconnected and non‐communicating customer...
