Keywords: Leveraging sport events
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (2): 199–212.
Published: 05 December 2017
... and focus groups were audio recorded and subsequently transcribed by the lead researcher. For the purposes of de-identifying the participants, interviewees are coded as Interviews 1 – 7, and focus groups are coded as FG1 and FG2. Action research Sport participation Leveraging sport events Sport...

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