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Keywords: Leveraging sport events
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 199–212.
Published: 05 December 2017
... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Action research Sport participation Leveraging sport events Sport clubs Sport event leveraging is a strategic approach to achieving specific event-related outcomes (Smith, 2014). Increasing the number...
