Keywords: Lifestyle
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (5): 514–527.
Published: 18 May 2018
... will select the brand that has a self-image matching the brand’s image (Sirgy et al., 2000). Since social self-measures correlates with actual and ideal self-concept, making these to the focus of this study (Ekinci and Riley, 2003 ; Japutra et al., in press). The notion of lifestyle...

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