... Lifestyles United Kingdom “Demarketing” defines a deliberate attempt to use marketing techniques to induce consumers to change their behaviour and habits with respect to products and services where environmental impacts are most severe (Engel et al., 1990). Obvious examples are television...

... of the “gay” lifestyle. Designated a “dream market” (Penaloza, 1996), the “gay” market offers considerable potential to marketers, as reflected in Allied Domecq’s recent development of a “gay consumer” Internet site called Planet Patrol (Summers, 1995). While UK studies are sparse, much of current research...