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Keywords: Line extensions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (7): 10–19.
Published: 01 December 1996
... is that extension decisions are more about brand development than new product development. © MCB UP Limited 1996 Brand equity Brand extensions Brand management Line extensions New product development Launching brand and line extensions has become a popular growth strategy, particularly...
