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Keywords: Literature survey
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (1): 137–158.
Published: 01 February 2016
...Prashant Kumar Purpose – The purpose of this paper is to present a literature survey on, and classification for, green marketing research. Design/methodology/approach – Suitable keywords were used to search peer-reviewed journal articles published in marketing, business and management...
