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Keywords: Local sponsorship
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 671–689.
Published: 26 May 2022
... sponsoring local events at lower costs, and the importance of duration and congruency. 08 11 2021 22 04 2022 27 04 2022 Sponsorship-linked marketing Perceived goodwill Local sponsorship Sponsor-event congruence Sponsorship duration Though sponsorship is typically a part...
