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Journal Articles
Retail outlet location decision maker – franchisor or franchisee?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (3): 171–179.
Published: 01 June 2001
...Henry Kwong‐yin Fock This study focuses on a unique retail outlet location decision‐making problem found in business format franchising industries. The problem is derived from the latent conflict in the relationship between franchisor and franchisees. An empirical study was carried out to compare...
