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1-6 of 6
Keywords: Logistics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (6): 16–19.
Published: 01 June 1993
...Abby Day The part now being played by logistics in corporate strategy is recognized. Reviews ten articles exploring the theme of “recent insights into logistics”. © MCB UP Limited 1993 Corporate strategy Logistics 16 MARKETING PANORAMIC REVIEW V Reviews ten articles which give recent...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (7): 12–15.
Published: 01 July 1992
...James Stock Looks at different aspects of competitiveness emerging from this year′s new books – the international race for supremacy, the contribution of logistics towards commercial success, and benchmarking vis‐a‐vis both the company and the customer. © MCB UP Limited 1992...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (6): 10–12.
Published: 01 June 1991
...James Stock The use of logistics as a tool with which to secure competitive advantage is revealed in two studies within the transportation sector. The first to evaluate the impact of deregulation and technology within transportation; the second study offering a “big” picture of third party...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (5): 17–18.
Published: 01 May 1990
...James Stock The importance of logistics in the new product development process is examined under the aegis of Logistics Early Involvement (LEI) and the basics of good management are presented in the light of their relevance to logistics executives. © MCB UP Limited 1990 Executives...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (5): 22–23.
Published: 01 May 1990
...John L. Gattorna An influential publication in business logistics is reviewed,discussing the contribution of logistics to the profitability of the organisation, the use of information to manage logistics more profitably, the impact of technology, and human resources. © MCB UP Limited 1990...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (9-10): 53–55.
Published: 01 September 1989
...John Gattorna A review of recent literature in this subject area shows that the word “logistics” is the accepted term for what was previously referred to as “physical distribution management”; and covers all aspects from procurement through to after‐sales service. There is a growing recognition...
