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Keywords: Logistics service failure
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (7): 1299–1329.
Published: 17 June 2024
...Hasan Emin Gurler; Ramazan Erturgut Purpose Although trade volumes in e-retailing have increased significantly in recent years, logistics service failures are inevitable, especially at the delivery stage. Therefore, it is essential to provide customers with effective recovery strategies...
