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Keywords: Logo type
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Journal Articles
The effect of logo design elements on city brand knowledge and awareness
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1424–1442.
Published: 21 March 2025
...Bowen Zhang; Yucheng Wang; Zhimin Zhou; Xiaohui Sun Purpose This study investigates how city logo design elements impact city brand engagement and their impact on brand awareness and image perception as well as boundary conditions (logo type: abstract and concrete). Design/methodology/approach...
