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Keywords: Low literacy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 59–83.
Published: 29 November 2023
... projected to grow to $30 trillion by 2023 (O'Connell, 2019). However, these stores serve customers from diverse backgrounds, including those with low literacy levels. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO) (2020) , 10% or 773 million of the world's...
