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Keywords: Low literacy
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Journal Articles
Low-literate customer experience: an empirical exploration
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 59–83.
Published: 29 November 2023
... experience Patronage Low literacy Satisfaction Physical retail stores continue to dominate the global retail market, accounting for approximately 90% of retail sales worldwide (eMarketer, 2018). This trend is expected to continue, with the contribution of brick-and-mortar stores to the global...
