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Keywords: Loyalty layers
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 377–393.
Published: 02 September 2020
...Sara Quach; Park Thaichon; Robin E. Roberts; Scott Weaven Purpose Adopting exchange theory and social orientation of loyalty, this research investigates the antecedents of customer loyalty consisting of (1) loyalty layers (i.e. personal loyalty, relationship with consumption communities and local...
