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Keywords: Luxury experience
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (2): 199–213.
Published: 25 October 2022
...Damini Goyal Gupta; Hyunju Shin; Varsha Jain Purpose The luxury experience is a growing and crucial component of luxury marketing. Experiences inspire consumers to engage with luxury brands. Although several research studies have shed light on the origin, development, and prominence of luxury...
