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Keywords: M30
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 749–770.
Published: 30 April 2024
... Tourist destination branding Associative network memory model SEM Food Brand M30 Branding destinations has become one of the key tools in differentiating destinations and seeking ways to achieve sustainable competitive advantage (Akturk and Akbaba, 2021 ; del Pilar Leal Londoño et...
