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Keywords: MDS
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 598–616.
Published: 21 March 2019
... of the international marketing field through a multimethod bibliometric technique, including hierarchical cluster analysis and multidimensional scaling (MDS) of the co-citation matrix. Recently, Wiid et al. (2012) traced the key contributions and values in the evolution of Marketing Intelligence...
