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Keywords: Magazine publishing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (7): 335–337.
Published: 01 December 1997
... as inappropriate and associated with the patriarchal mainstream to which they were opposed. © MCB UP Limited 1997 Feminism Magazine publishing Marketing Media Product launch When I sit at the desk in my study, which is bang next to the kitchen so I can bake cakes and write at the same time...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (4): 32–40.
Published: 01 May 1994
... channel for advertising, the print medium has serious problems. These problems include limited circulation, inefficient distribution, lack of readership information, and unreasonable cost of advertising space. After discussing the characteristics of various newspapers and magazines published in Saudi...
