... on developed market. The findings offer managerial ideas in targeting non-private label consumers. The test of moderating variables expands the understanding on attitude-intention link. Gender Malaysia Marketing activities Private labels Switching intention General neophobia H1...

... on the corporate websites of Malaysian and Singaporean corporations. However, there is a need for corporations in Malaysia and Singapore to orchestrate their core competence in order to develop a unique corporate identity in a global business environment. Originality/value The study contributes...

... in the context of marketing to older consumers. Design/methodology/approach Based on non‐probability quota sampling, 1,500 older people from three ethnic groups in eight geographical regions in Peninsular Malaysia participated in the survey. Findings Research results show that these consumers spent most...

...Nelson Oly Ndubisi Purpose To examine the impact of relationship marketing strategy on customer loyalty. Design/methodology/approach A questionnaire derived from previous studies and the relevant literature was completed by 220 bank customers in Malaysia. Multiple regression analysis assessed...

... through a survey of customers of banks in Malaysia. Hierarchical Multiple Regression Analysis (HMRA) was used to estimate the moderation effect of gender in the RM‐customer loyalty relationship. Findings The results show that the four underpinnings of relationship marketing are directly associated...