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Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs

Allam Abu Farha, Said Elbanna, Osama Sam Al-kwifi, Satoko Uenishi
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 790–815.
https://doi.org/10.1108/MIP-08-2023-0430
Published: 28 March 2024
... 2023 06 11 2023 05 01 2024 09 02 2024 21 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Management assumptions International market orientation Frame of reference Japan SMEs Venturing into foreign markets...
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