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Keywords: Management education
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 966–971.
Published: 05 October 2015
...Noel Dennis Purpose – The purpose of this paper is to provide a viewpoint about how the jazz metaphor can be applied to marketing/management education, in light of the article by Holbrook (2015). Design/methodology/approach – This commentary examines the jazz metaphor from the author’s...
