Keywords: Management information
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Journal Articles
Marketing Intelligence & Planning (1998) 16 (3): 200–209.
Published: 01 June 1998
...Jörn‐Axel Meyer Developments in information and communication technology have facilitated the generation of management information considerably. Thus, managers are confronted increasingly with an information flood which provides more information than managers are able to process. This results...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (11): 41–46.
Published: 01 December 1994
... of the more commonly experienced are identified in Table I . © MCB UP Limited 1994 Crisis management Crisis planning Disaster planning Management information Managers Marketing New technology Risk management Strategy Training Audience. Many would agree that customers...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (9): 4–17.
Published: 01 October 1994
... making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As the progressive lowering of trade barriers eases –however fitfully– the flow of goods worldwide, business survival increasingly hinges on a company...
Journal Articles
Marketing Intelligence & Planning (1983) 1 (3): 44–54.
Published: 01 March 1983
... problems and/or because of cultural views. However, until even surrogates for such information become available, marketing managers will be unable to market their organisation's distinctive competences because they will not even know what they are. © MCB UP Limited 1983 Management Information...

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