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Keywords: Management information systems
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 37–44.
Published: 01 June 1992
...Jacek Kryt; Stanley J. Paliwoda Reveals that management information systems (MIS) as a concept is still embryonic in Poland and struggling to adjust to the sea change in Polish politics evidenced since the demise of Communism. Information is key and its gathering must reject the requirements...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (7): 11–15.
Published: 01 July 1990
..., UK. © MCB UP Limited 1990 Database marketing Management information systems Strategic marketing ...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (1-2): 22–30.
Published: 01 January 1989
... development within, and between, financial sectors. It is contended that size and use of technology are critical to leadership in the personal finance market. © MCB UP Limited 1989 Management information systems Banks Building societies Financial institutions Marketing information United...
