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Keywords: Managerial conceptualization
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (5): 556–576.
Published: 02 August 2011
... of this should be a proficient implementation of the R&D process, and eventual successful launch of the product to the marketplace so that the managerial objectives set are met. Finland New product development Technology Intelligence variables Managerial conceptualization © Emerald Group...
