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Keywords: Marketing communications
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (6): 272–280.
Published: 01 November 1999
... MCB UP Limited 1999 Politics Marketing communications Advertising Ireland There has been comparatively little research into political advertising. Caywood has suggested (Caywood and Preston, 1989; Laczniak and Caywood, 1987) that political advertising is one of the least...
