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Keywords: Marketing and sales integration
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 181–209.
Published: 29 July 2024
... activities, thus enhancing firm performance. Chief marketing officer Marketing and sales integration Top management team heterogeneity Cross-functional integration New product performance SMEs A marketing presence in the top management team (hereinafter MPTMT) denotes the inclusion...
