...Daoqin Han; Yue Sun; Yuan Wen; Lixun Su; Jiayuan Tan Purpose The primary aim of this study is to resolve a longstanding debate concerning the impact of takeover premiums on post-acquisition performance. Specifically, we aim to examine how acquirers' marketing capabilities and payment methods...

...Matti Juhani Haverila; Kai Christian Haverila Purpose Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the impact of the technology and information quality of BDMA...

... generated by an economic crisis in the national market. To do so, we establish two specific goals. The first is to find out the mediator value of the dynamic marketing capability in the relation between the strategy of increasing markets and performance. The second is to determine if there exist differences...

...Juliana Conceição Noschang da Costa; Shirlei Miranda Camargo; Ana Maria Machado Toaldo; Simone Regina Didonet Purpose The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities...

...Jesus Camra‐Fierro; Edgar Centeno; Carmen Pérez‐Cabañero; Tomás González‐Cruz; Sonia Cruz‐Ros Purpose This paper seeks to extend knowledge on the impact of different marketing capabilities on various measures of organisational performance in the context of family‐run small to medium‐sized...

... and of marketing decisions exert a positive influence on architectural marketing capabilities. The results showed that the dispersion of NPD processes and marketing decisions influence the development of marketing capabilities only in those companies with inter‐firm relationships. The paper also found that inter...