... and human judgments, supporting the need for structured human oversight in regulated marketing communication. Research limitations/implications The findings are based on insurance SMS and may not generalize directly to other industries, channels, or longer-form content. Practical implications...

... content marketing Industrial marketing B2B marketing Content Instagram Social platforms Marketing communication Marketing planning B2B sector Today, the customers use digital media to search answers to their problems, and to meet this need it is crucial for the corporates to be found...