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Keywords: Marketing databases
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (4): 24–28.
Published: 01 July 1996
... to a computer model developed by the author to automate the SWOT technique for strategic analysis. Computer modelling Decision‐support systems Knowledge‐based systems Marketing databases SWOT analysis © MCB UP Limited 1996 The use of computers and information technology in support...
