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Keywords: Marketing performance
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–18.
Published: 01 September 2026
...Phan Dinh Nguyen Purpose We explore the joint impacts of digital technologies (DT), intellectual capital (IC), IC components and corporate social responsibility (CSR) on marketing performance (MP), with a consideration of the moderating role of IC. Design/methodology/approach 2SLS is employed...
