... those with customer satisfaction as a dimension in the measurement construct. Design/methodology/approach A detailed, conceptually integrated analysis of various marketing philosophies is offered to facilitate business executives in examining the philosophy followed by their companies and how...

.... Mark E. Hill can be contacted at: hillm@mail.montclair.edu; stratageml@earthlink.net © Emerald Group Publishing Limited 2007 Marketing Marketing decision making Marketing philosophy Marketing management Thinking Since, attaining recognition as a separate field of study early...