...Maxwell James Briggs Purpose The purpose of this paper is to propose and demonstrate the relevance of marketing systems, notably the process of product management and innovation, to urban development challenges. Design/methodology/approach A macromarketing perspective is adopted to construe...

... and/or actions until it is reached. problems facing not only teachers and researchers of Forward inferencing reasons from initial information until marketing, but, more importantly, the initiators of expert it reaches useful conclusions. marketing systems: This can give rise to what is termed "combinatorial...