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Keywords: Marlowe–Crowne social desirability measure
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Journal Articles
A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 329–345.
Published: 01 January 2024
... research into ethical issues appears to ignore SDB effects. This is a problem as, for example, in 46 of the 80 articles evaluated by Tan et al. (2021) , SDB correlated with one or more other variables being considered. Social desirability bias Marlowe–Crowne social desirability measure...
