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Keywords: Master of business administration
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Journal Articles
Narrowing the skills gap for marketers of the future
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 283–295.
Published: 01 April 2006
... in marketers of the future in addition to providing recommendations to close the marketing skills gap. Skills Skills shortages Marketing Education Master of business administration Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime (Chinese proverb...
Journal Articles
Marketers with MBAs: bridging the thinking‐doing divide
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 257–282.
Published: 01 April 2006
.... This is an 11.0 percent response rate for individual recruiters and a 19.6 percent response rate for companies. Grady Bruce can be contacted at: gbruce@fullerton.edu © Emerald Group Publishing Limited 2006 Master of business administration Marketing Competences Curricula...
