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Keywords: Matrix structure
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (4): 205–219.
Published: 01 July 2003
... appropriate. © MCB UP Limited 2003 Action research Heuristics Phenomenology Matrix structure Marketing Marketing management Planning systems were expected to produce the best strategies as well as step‐by‐step instructions for carrying out those strategies so that the doers...
