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Keywords: Matrix structure
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (4): 205–219.
Published: 01 July 2003
... Heuristics Phenomenology Matrix structure Marketing Marketing management © MCB UP Limited 2003 In reflecting on Lewin’s work, Argyris (1993) identifies and summarises four “core themes” of his particular approach to social inquiry: 1. 1 Lewin took an approach to integrate...
